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MODULE 04 · RESEARCH A BUSINESS, NOT A BUZZWORDLESSON 2 OF 3

Financial statements & useful ratios

Connect profit, cash, and the balance sheet; use ratios as questions to investigate, not answers by themselves.

DIY INVESTING COURSE 19 MIN READ NO ACCOUNT REQUIRED
IN THIS LESSON
  • ↗Revenue, net income, and cash flow measure different things.
  • ↗The cash-flow statement and footnotes test earnings quality and funding needs.
  • ↗Ratios depend on accounting, industry, capital structure, and the point in the cycle.
01

Three statements, one business

The income statement reports revenue and expenses over a period, ending in net income under accounting rules. The balance sheet is a snapshot of assets, liabilities, and equity. The cash-flow statement reconciles cash from operating, investing, and financing activities. Read them together: a fast-growing company can report earnings while consuming cash; a one-time asset sale can temporarily boost cash flow.

Revenue growth is not automatically healthy growth. Check gross and operating margins, customer retention where disclosed, segment profitability, stock-based compensation, share count, debt, and whether capital spending supports future operations. Free cash flow is commonly approximated as operating cash flow less capital expenditures, but definitions vary and the label is not standardized universally.

02

Ratios are context, not a scoreboard

Price-to-earnings (P/E) relates share price to earnings per share; it can be misleading when earnings are negative, unusually high / low, cyclical, or affected by accounting. Enterprise value to EBITDA compares a capital-structure-aware value measure with earnings before interest, tax, depreciation, and amortization, but excludes real costs such as capital spending and can be unsuitable for some industries.

Return on equity, return on invested capital, debt-to-equity, interest coverage, and operating margin can suggest useful questions. Compare businesses in a similar sector and over a full cycle, understand whether measures are trailing or forecast, and check how goodwill, leases, buybacks, and acquisitions affect them. A cheap-looking multiple may reflect declining economics or hidden risk.

03

Watch the share count

Earnings per share can rise or fall differently from total company earnings because the number of shares changes. Stock compensation can dilute owners; buybacks may reduce shares but are not automatically value-creating if done at an excessive price or financed imprudently. Read diluted weighted-average shares and the equity footnotes, not just the buyback headline.

QUICK KNOWLEDGE CHECKNO PRESSURE · TRY AGAIN ANYTIME

A company reports rising earnings. What else should you examine?

Keep learning from primary sources

For details that change, check the current original document and official guidance. This course is education, not personalized investment, tax, or legal advice.

Investor.gov ↗SEC EDGAR ↗IRS.gov ↗FINRA BrokerCheck ↗
U.S. examples are used in several lessons. Investors elsewhere should check local laws, regulators, tax authorities, and account terms.